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Vision, mission and core values

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Vision

To build on our reputation as the leading learner and driver training organization in the Middle East and to remain at the forefront of road safety awareness.

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Mission

We strive to improve & enhance safety on road through providing motor driving training service that complies with the highest international standards & best practices.

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Core Value

  • Quality Training: We continue to deliver quality in our training standards and methodology.
  • Innovation & Leadership: To continue to be the leading innovator in the market.
  • Customer Centric: To understand our customer needs better and deliver them a friendly and reliable service.
  • Lead Road Safety: Enable road safety by creating safer and skilled drivers.